Stories sell and facts tell.

As the sociopolitical climate continues to rise and trust in institutions is at an all-time low, consumers often look to brands to step up and take the lead in effecting change. Your organization is influential over societal changes. Today, a value-first mission and mindset is imperative for organizations to possess. While some take the path of least resistance to avoid uncomfortable issues, staying silent is no longer an option.

 

Consumers are more likely to do business with or boycott a brand because of its stance on a social or political issue. Gone are the days when consumers only bought what you were selling. Now these “belief-driven buyers,” are buying what you believe in.

 

Tackling Tough Cultural Issues

Through years of research and experience working in media we have discovered that there's no need to over-promise or over-dramatize your role. You don’t have to be polarizing, instead you represent a bridge for discussion and pathway to change. It’s less about choosing a side and more about positioning you as a way to shed light on an issue, unite people and provide possible solutions.

 

We help carve your role to become that solution, by helping you create and control the narrative to communicate an issue that directly aligns with the services you offer.

 

There’s an art to tackling tough cultural issues the right way. We look to history to provide the lesson that helps us navigate this space for our clients. We identify very strategic solutions and directions that in turn build trust for your organization. We then assist to publicize your position at the heart of your brand and further educate the general public on the issue. Let us help you demonstrate another facet of reliability and authenticity.

We...

  • Identify the need as it relates to the perception of your brand in the marketplace.

  • Craft and control your narrative in the midst of civil unrest, fights for equal rights and calls for diversity and inclusion.

  • Develop inclusive social media strategy to show your past and current work/environment that aligns with your mission or position.

  • Identify the best mediums and methods (television, radio, print) to share your story.

  • Make valuable connections that align and support the organization's mission.

Content Development/Storytelling

  • Writing (Op Ed, blog, articles, marketing copy)

  • Photos (stills for storytelling)

  • Storytelling (framing your narrative)

  • Promotional video production

2020 Strategic Marketing Plan

  • Promotion

  • Advertising 

  • Planned public relations

  • Event management 

Traditional Media Management

(Television, Radio, Print)

  • Engage press

  • Pitch to press

  • On-air interview 

  • Spokesperson responsibilities

Digital Media Management

  • Plan: create strategy to achieve goals

  • Manage: post and engage 

  • Grow: increase social followers, reach and influence

Campaign Creation & Management

  • Digital media campaign 

  • Fundraising campaigns

  • Community engagement

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